Reflected R Ranch herd facts:

• We have a PI-BVD free herd. We test for Persistently Infected Bovine Viral Diarrhea and have no carriers of the virus.

• Calves are all vaccinated at branding with 7-way and an intra-nasal IBR vaccine, followed by a 7-way booster at weaning, along with an MLV vaccine containing IBR, BVD, P13 and BRSV. The viral vaccine is boostered two to three weeks after weaning. The herd also is treated for parasites at this time.

• All animals are registered through the American Simmental Association’s Total Herd Enrollment program.

• All bulls receive annual Breeding Soundness exams and are tested for trichomoniasis.

• We monitor the EPDs (Expected Progeny Difference) on our cattle, with an emphasis on calving ease combined with adequate growth.

• Good cattle disposition is very important since we are a family operation and our sons work alongside us.

• Curtis, Susan, Jason and Chad Russell are each Beef Quality Assurance certified. We believe in following this code of conduct. Susan also is certified in NCBA's Master of Beef Advocacy program.

Thanks to our sale buyers

Reflected R Ranch was pleased to have many repeat buyers at the March 24, 2018 High-Altitude Bull Sale. We are grateful to be your genetic source.


Curtis & Susan Russell of Sugar City, CO, were added into the World Simmental Federation's Golden Book. The international leadership award was presented during American Simmental's Ag Gala on Jan. 14, 2018, in conjunction with the National Western Stock Show breed activities.

Curt & Susan each, and often both, have served continually on the Colorado Simmental Association board since 1994; and each have served full terms on the American Simmental board and its executive committee. They are the first husband-wife team to both serve on the national board. They also volunteer with Colorado Cattlemen's Association and Bent-Prowers Cattle & Horse Growers boards. 

The pair own and operate Reflected R Ranch, which features about 150 head of SimGenetics; and WW Feed & Supply LLC in nearby La Junta, CO.

Russell's Reflected R Ranch, and Fred & Phyllis Swain of KY, were inducted into the Golden Book in 2018. Both couples were lauded as Simmental Ambassadors.

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Curt & Susan Russell
24614 Road G Sugar City, CO 81076
Phone: 719-469-2857

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