Reflected R Ranch - named for the inverted, mirrored R's in our cattle brand - is a family owned and operated business that produces registered Simmental seedstock near Sugar City, CO. Curt & Susan Russell have been involved with agriculture for their entire lives. See "About Us" section below for details.

Reflected R is affiliated with several ag organizations and we serve in leadership positions in Colorado Cattlemen's Association and Colorado Simmental Association.

We would love to hear from you!
Feel free to use the form below or the contact information to get a hold of us. Thank you for visiting our site.
Reflected R Ranch
Curt & Susan Russell
24614 County Road G
Sugar City, CO 81076
Curtis 719-469-BULS (2857)
Susan 719-469-0020
[email protected]
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Curtis & Susan Russell, owners of Reflected R Ranch, are active in local, state and national ag-related organizations.

Raised on cattle ranches in southeast and south-central Kansas, respectively, they both learned the importance of giving of one's time to youth and the beef community. They have continued their love for livestock and helping others on their own seedstock ranch.

Curtis' career background has featured feedlot management, ag commodity marketing, sales and balancing livestock nutritional rations. Susan is a former ag journalist. The couple owned and operated a feed store, custom mill, semi fleet, and AI business for nearly 20 years. They sold the business in 2019 and "semi-retired." In the Spring of 2024, they reclaimed the selling of Mix 30 liquid feed, and being Select Sires reps for Southeast Colorado."

Russell's Reflected R Ranch was privileged to receive awards including the World Simmental Federation's Golden Book international leadership honor, both the Colorado Simmental's Honorary Life Member and Outstanding Breeder awards, and Colorado Cattlemen's Outstanding Seedstock Producer.

For a bit more insight on the Russell family, click on the following links or published profiles:

RRR Cattle Services now available

Curtis & Susan Russell have reclaimed the sales of Mix 30 liquid feed and Select Sires semen in southeast Colorado, under the name RRR Cattle Services, LLC.
For liquid feed, we offer the popular high-energy Mix 30. This 16% protein liquid feed is one that we personally use free choice for our own cowherd during the winter and pre-breeding seasons as a protein supplement. It is a great energy source, and easy on your pocketbook. Some customers also use it as a ration conditioner.
We sell it by:

  • Full tanker loads (about 24 ton) delivered directly to your operation.
  • A trailer load (about 6.5 tons) delivered to your operation and put out into your feeding tanks.
  • An option to check out our gooseneck liquid trailer, with you doing the hauling and returning the trailer back to us.
  • Filling your liquid shuttles or containers from our storage tank, which are currently located in La Junta, CO.

For semen services, we are pleased to again be a part of the Select Sires MidAmerica team as your regional sales representative for semen and AI supplies, as well as your liquid nitrogen provider for your AI tanks. Market analysts predict a positive price forecast for cow/calf and seedstock cattlemen in the next few years. Select Sires continues to have outstanding sires to enhance and improve your herd. We would love to visit about what will best fit your program.

    We offer:
  • Liquid nitrogen, where we fill your semen storage tanks and keep them charged. To get on one of our routes, contact us today.
  • Select Sires semen. A great selection of outstanding sires. We also try to group shipper orders to make it more economical for you.
  • Artificial insemination supplies, such as gloves and an assortment of styles of sheaths.
  • Setting up fixed-time AI programs for replacement heifers and/or your cowherd. We can also help with breeding arm service.

We had offered the liquid feed, liquid nitrogen, and semen sales services for nearly 20 years. We sold the business, WW Feed & Supply, and these services to two key employees who took over these areas for a few years. With the recent closing of WW Feed & Supply, Inc. by the Ryan Davis estate, Curt & Susan Russell have come out of semi-retirement to resume offering these key services to southeast Colorado. At this time, fills and deliveries are currently by appointment, with fixed hours of operation to be determined.
For this portion of our business, please contact us at: 719-469-2857 or [email protected].

Curt & Susan Russell
24614 County Road G Sugar City, CO 81076
Phone: 719-469-2857
Email: [email protected]

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