Reflected R Ranch herd facts:

  • We have a PI-BVD free herd. We test for Persistently Infected Bovine Viral Diarrhea and have no carriers of the virus.

  • Calves are all vaccinated at branding with 7-way and an intra-nasal IBR vaccine, followed by a 7-way booster at weaning, along with an MLV vaccine containing IBR, BVD, P13 and BRSV. The viral vaccine is boostered two to three weeks after weaning. The herd also is treated for parasites at this time.

  • All animals are registered through the American Simmental Association's Total Herd Enrollment program.

  • All bulls receive annual Breeding Soundness exams and are tested for trichomoniasis.

  • We monitor the EPDs (Expected Progeny Difference) on our cattle, with an emphasis on calving ease combined with adequate growth.

  • Our entire herd is genomic tested. In addition to verifying parentage, the status of the coat color and polled genes, all Reflected R animals - not just sale bulls but the entire operation - have had DNA tests through GeneSeek to increase the accuracy of the EPDs.

  • Good cattle disposition is very important since we are a family operation and our sons work alongside us.

  • Curtis, Susan and Chad Russell are each Beef Quality Assurance certified. We believe in following this code of conduct. Susan also is certified in NCBA's Master of Beef Advocacy program.
  • RRR Cattle Services now available

    Curtis & Susan Russell have reclaimed the sales of Mix 30 liquid feed and Select Sires semen in southeast Colorado, under the name RRR Cattle Services, LLC.
    For liquid feed, we offer the popular high-energy Mix 30. This 16% protein liquid feed is one that we personally use free choice for our own cowherd during the winter and pre-breeding seasons as a protein supplement. It is a great energy source, and easy on your pocketbook. Some customers also use it as a ration conditioner.
    We sell it by:

    • Full tanker loads (about 24 ton) delivered directly to your operation.
    • A trailer load (about 6.5 tons) delivered to your operation and put out into your feeding tanks.
    • An option to check out our gooseneck liquid trailer, with you doing the hauling and returning the trailer back to us.
    • Filling your liquid shuttles or containers from our storage tank, which are currently located in La Junta, CO.

    For semen services, we are pleased to again be a part of the Select Sires MidAmerica team as your regional sales representative for semen and AI supplies, as well as your liquid nitrogen provider for your AI tanks. Market analysts predict a positive price forecast for cow/calf and seedstock cattlemen in the next few years. Select Sires continues to have outstanding sires to enhance and improve your herd. We would love to visit about what will best fit your program.

      We offer:
    • Liquid nitrogen, where we fill your semen storage tanks and keep them charged. To get on one of our routes, contact us today.
    • Select Sires semen. A great selection of outstanding sires. We also try to group shipper orders to make it more economical for you.
    • Artificial insemination supplies, such as gloves and an assortment of styles of sheaths.
    • Setting up fixed-time AI programs for replacement heifers and/or your cowherd. We can also help with breeding arm service.

    We had offered the liquid feed, liquid nitrogen, and semen sales services for nearly 20 years. We sold the business, WW Feed & Supply, and these services to two key employees who took over these areas for a few years. With the recent closing of WW Feed & Supply, Inc. by the Ryan Davis estate, Curt & Susan Russell have come out of semi-retirement to resume offering these key services to southeast Colorado. At this time, fills and deliveries are currently by appointment, with fixed hours of operation to be determined.
    For this portion of our business, please contact us at: 719-469-2857 or [email protected].

    Curt & Susan Russell
    24614 County Road G Sugar City, CO 81076
    Phone: 719-469-2857
    Email: [email protected]

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